Multi-award-winning and regarded by experts in the region as an innovative company that actually listens to its clients, Antistatique continues to make inroads into the online world. Making the most of local talent resonates with our brand values. Just another reason why working with Antistatique is an obvious choice.
The start of a collaboration
The first step in any web project is to identify the services offered by the real estate agency. It is also important to understand the firm’s objectives and the resources it is prepared to commit. Real estate agencies offer various types of services and they do not all have the same requirements. A number of questions should be asked before starting this kind of adventure: does the agency want a web presence because its competitors have one? Is its goal to increase sales or simply to provide information? Precise answers to these questions are the foundation of a positive collaboration.
Positioning a real estate agency on the web
When a real estate agency makes an appearance online, it must examine whether its image is really the one that it wants to convey. Generally speaking, and in most cases for websites, the first impression is what counts. It is essential that the company philosophy, graphical design and content – images and text are communicated clearly. In the world of real estate, you are offering your clients a dream. This dream comes across first and foremost by giving priority to beautiful photos in the page layout. If the photos are not stunning, the page itself will not be attractive, no matter how much effort you put into it. Which is why our work starts with the preliminary phases of preparation and consulting.
Leading experts in real estate: taking company philosophy online
The challenge that we face when we create an online identity is to retain the company philosophy. The Cardis Sotheby’s International Realty brand's slogan is ‘Leading experts in real estate’. In order to digitise this thought, our agency concentrated on the quality of the content provided by the company. Beautiful photos that show an apartment or villa in the best light, regardless of the purchase price, is what we consider the first phase of an ‘expert service’.
Even if the client does not have the means to buy a house on the Riviera or a 300 m2 loft in Geneva, the charming house that they can afford in the Fribourg countryside should be presented just as well as the more expensive properties. Seeking the same level of excellence for each presentation is what makes this an attractive site; the beauty of the layout depends entirely on the quality of the images.
The importance of content
When we present a property on a website, the objective is always to ‘tell a story’ in order to enable the future client to imagine their life in the property. Besides all the practical information, the presentation and description of a property must also convey the dream. It should always be kept in mind that for many people the purchase of a property is the investment of a lifetime.
Fully controlled digital communication
Our collaboration with Cardis Sotheby’s International Realty is global. We take care of all the digital communication – from the website to newsletters, from web banners to the microsites of all new real estate projects. Thanks to our partnership, we have been able to create a fully controlled communication package. This has involved constant contact in the form of weekly meetings, regular telephone calls and daily emails – close collaboration is essential for coherent, consistent results.
By humans, for humans
In addition to the technical aspects, the real challenge that we and the Cardis Sotheby’s International Realty marketing team face is in humanising the profession of real estate broker. At first glance, real estate operations seem purely factual – more to do with finance than with emotion. However, after discussing the subject at length with agents, the marketing team concluded that the relationship between broker and client goes well beyond the surface formalities and that it is essential to establish the personal nature of this relationship as part of the group’s communication. This is why the identity of the website is based on human relationships.
The message is clear: in this age of ‘do it yourself’, you are not alone in your quest for a property. Whether online or in real life, the human aspect is central to the group’s communication and is evidence of marketing consistency within the group.
Love of the profession and the region
We began our web activities at the age of 16, which means that we have been in the business for 13 years now. This experience is proof of our understanding of the profession and the pleasure we take in it every day. Our goal is to give a positive image of our region by providing high quality work for every contract. It is important for us to show that we in Lausanne are just as good at web creation as agencies in London or New York. This is something that we share with Cardis Sotheby’s International Realty, which, thanks to its partnership with Sotheby’s International Realty, goes beyond borders to offer a global network combined with a recognised level of expertise.